Its the classic chicken or egg mystery. What came first, the search engine rankings or the organic traffic? Does it really matter?, you ask. It does when you are performing a balancing act between the strict SEO who is concerned only the rankings and the traffic hungry client who demands the direct correlation to their bottom line.
It its not trackable from a traffic perspective is it worthwhile? Search engine rankings can certainly come without traffic. If the SEO does a poor job targeting the appropriate keywords, than it doesn’t matter if you are ranked number one. You’re not driving any traffic because no one is searching on those terms. On the other hand, if an SEO is able to obtain good search engine positioning on strategic keywords, the organic traffic will come in droves. Once the highly sought after rankings on Google, Yahoo, MSN and ASK are achieved the benefits are reaped for years to come. These desired results, however, take time and it is virtually impossible to equate one thing or another to the reason for success. SEO is a sum of its parts and always evolving with the social trends of the Internet. Find an SEO you can trust with references and then give them some breathing room. They will get you the rankings eventually, which will be followed by the traffic. And always remember, long after you have paid for their services, that traffic is still in rush hour.