Why Are SEOs Paying Closer Attention to Image Search?
9:12 pm in Image Search by Will Fleiss
According to some findings that were announced during the Search Engine Strategies conference in San Jose on the weekend of August 20th, 15% to 16% of web searches are for images. Therefore, it only makes sense to do everything possible to make images on your website capable of being found by search engine spiders. Because spiders are still fueled by text content, and have not yet evolved to be able to translate actual images, the best we can do is add descriptive keyword-rich ALT tags and image file names.
On top of the realization that so many people are searching for images, search engines are beginning to integrate images in their main results page, making image visibility that much more important. The most popular example of this is Google’s Universal Search. Ask has also been making some significant strides in the integration of multiple media into the web search results.
And that is why SEOs are paying closer attention to Image Search…
