I just came across a great post by Chris Silver Smith, lead Search Strategist at NetConcepts, about the benefits of Flickr for search engine optimization. This is a strategy I considered about a year ago for a casino hotel account I worked on at BKV, but never did anything about. Now that I’m working with leaders of the social media space on Ogilvy PR’s 360 Digital Influence team, I’m excited to present this strategy. If you’ve had any experience using Flickr for SEO please share…
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I’ve got a fairly large international SEO project a head of me, so I’ve been scouring the internet to learn everything I can about the best ways to appear in search engines in other countries. Here are seven pretty basic tips to international SEO:
- Identify the language with the Meta tag: <meta name=”Language” content=”CN”> (for China)
- Use domain extensions of the country (.fr, .co.uk, .cn)
- Provide crawlable text using the native language.
- Include street addresses within the country
- Obtain inbound links from the sites in the country you wish to do SEO.
- Host the site in the country
- Spell words accordingly for similar languages (“optimization” in the US vs. “optimisation” in the UK)
Here’s a great illustration showing the above.
Here is a direct quote from the Adwords support pages:
“Google’s Gmail service, which is part of the content network, also displays AdWords ads. Gmail ads are placed by Google computers using the same automated process that matches relevant AdWords ads to web pages and newsletters. If our automatic filters detect that the topic of the email is sensitive, no ads are shown.”
What does that last line mean? How does Google define “sensitive”? Our ads show up on x-rated sites, but somehow Google knows if your email too sensitive to have ads show up. I would love to know how this filter works? Any ideas?
I recently posted on 360 Digital Influence’s group blog, How Search Engine Marketing Can Help Measure Word of Mouth. I talked about the importance of defining and measuring goals when conducting an SEM campaign to promote Word of Mouth efforts, or the illusive request of “increased awareness.” When there is no sale taking place on the site it becomes difficult to measure ROI, and thus difficult to optimize the campaign. After reading this great article, Bounce Rate: Sexiest Web Metric Ever?, by Avinash Kaushik, the Analytics Evangelist for Google, I think we should be talking about bounce rate. “In a nutshell bounce rate measures the percentage of people who come to your website and leave “instantly”. This is the metric we in the Word of Mouth industry need to start focusing on. Once we can readily adjust campaigns based on bounce rate, we can move on to loftier goals like getting people to download that widget or comment on that blog, but first we need to get people to stay on the site for longer than 5 seconds.