Fresh targeted content and links are the two most important components of search engine optimization. Do the following and you will kill two birds with one stone:
- Write as many tidbits of advice / words of wisdom / how to’s / fun facts etc… as you can think of that are geared towards the topic of your website. They should be no more than a couple sentences each, a small paragraph at most (try to get at least a few hundred to start – this is why you may want to hire a copywriter for this. I recommend LifeTips. Make sure to do your keyword research so you know what keywords to target. I use Keyword Discovery.
- Create a page on your site called “Daily ____ Tips” ( or “knowledge nuggets” or “how to’s”, etc…)
- Create an RSS feed that will present your tips as you upload them daily (How to create an RSS feed)
By creating an RSS feed of daily tips related to your website you provide fresh content for the search engine spiders to crawl daily. Having this information in a feed allows others to syndicate this content on their sites, which will always link back to your site. In my opinion this is the best SEO tip in the book. What’s your best SEO tip?
