Sightix Social Search – Personalized Search on Steroids

by Will Fleiss

I just returned from a 10 day vacation in Israel with my girlfriend.  While traveling I met a guy named Elazar Heim, who is a Product Manager for Sightix.  Sightix is a social search platform offered as a service for social networks that returns personalized relevant results to their users.  Google has been trying to improve the relevancy of search results via personalized search for a while now.  There is no question in my mind that this type of technology is the next step in the evolution of search.  As social networks become a ubiquitous feature of being on the internet, Sightix social search will become more practical.  Could Facebook’s implementation of this type of social search engine be the real Google Killer?  

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