The Search Visibility Plan, Not Your Average SEO Campaign
When people think about the best way for their website to be found online they typically say something like, “I want my website be ranked #1 on Google for terms x, y, and z.” An SEOs natural reaction is to set the expectation that there are no guarantees to be ranked #1, but if we can rank for those terms, and a host of other long tail terms, that we will discover through keyword research, your website will likely receive a significant amount of continuous qualified traffic that we can measure through onsite analytics. That’s all well and good, but there are a lot of questions that come to mind regarding the impact of search on your company that goes beyond the measurement of traffic from Google searches:
