The Search Visibility Plan, Not Your Average SEO Campaign
When people think about the best way for their website to be found online they typically say something like, “I want my website be ranked #1 on Google for terms x, y, and z.” An SEOs natural reaction is to set the expectation that there are no guarantees to be ranked #1, but if we can rank for those terms, and a host of other long tail terms, that we will discover through keyword research, your website will likely receive a significant amount of continuous qualified traffic that we can measure through onsite analytics. That’s all well and good, but there are a lot of questions that come to mind regarding the impact of search on your company that goes beyond the measurement of traffic from Google searches:
Best SEO Tip
Filed under: How To SEO, Keyword Research, Link Building, Organic Traffic, RSS SEO
Fresh targeted content and links are the two most important components of search engine optimization. Do the following and you will kill two birds with one stone:
- Write as many tidbits of advice / words of wisdom / how to’s / fun facts etc… as you can think of that are geared towards the topic of your website. They should be no more than a couple sentences each, a small paragraph at most (try to get at least a few hundred to start – this is why you may want to hire a copywriter for this. I recommend LifeTips. Make sure to do your keyword research so you know what keywords to target. I use Keyword Discovery.
- Create a page on your site called “Daily ____ Tips” ( or “knowledge nuggets” or “how to’s”, etc…)
- Create an RSS feed that will present your tips as you upload them daily (How to create an RSS feed)
By creating an RSS feed of daily tips related to your website you provide fresh content for the search engine spiders to crawl daily. Having this information in a feed allows others to syndicate this content on their sites, which will always link back to your site. In my opinion this is the best SEO tip in the book. What’s your best SEO tip?
International SEO – 7 Tips to Being Found Overseas
I’ve got a fairly large international SEO project a head of me, so I’ve been scouring the internet to learn everything I can about the best ways to appear in search engines in other countries. Here are seven pretty basic tips to international SEO:
- Identify the language with the Meta tag: <meta name=”Language” content=”CN”> (for China)
- Use domain extensions of the country (.fr, .co.uk, .cn)
- Provide crawlable text using the native language.
- Include street addresses within the country
- Obtain inbound links from the sites in the country you wish to do SEO.
- Host the site in the country
- Spell words accordingly for similar languages (“optimization” in the US vs. “optimisation” in the UK)
Here’s a great illustration showing the above.
RSS, SEO & The PR Microsite
Filed under: How To SEO, Interactive Marketing, Link Building, RSS SEO, Social Media
Aggregating content onto a microsite via RSS is becoming an increasingly popular strategy among PR marketers in the digital space. Government and non-profit clients have loads of informational content that, if repurposed in an user-friendly manner, can become an effective tool for communicating on the Web. RSS allows marketers to present this information in a “snackable“ fashion that is appealing to internet users constantly being bombarded with information. Because of this new strategy, PR marketers need to become smart about the search engine optimization implications of RSS. RSS and SEO are attached at the hip because of the fresh content and frequent linking intrinsic to syndication. RSS feeds, however, can become significant search engine visibility assets if utilized in the right way. Entire link building strategies can and should be built around the submitting of RSS feeds to RSS directories, as well as creating opportunities for your feed to be aggregated on third party sites. Stephan Spencer gave a great lecture at last years Search Engine Strategies, called RSS and SEO: Implications for Search Marketers. This is a great place to start learning…
