The Blog

Austube joins Organic Response’s Smart Lighting Revolution

Posted by /// 07.07.15 /// Tags: Austube, Smart Lighting Control, STA Partners, Tiers of Simplicity

Organic Response is delighted to welcome Austube, one of Australia’s leading linear lighting manufactures, as part of its global network of Strategic Technology Alliance (STA) Partners. The partnership will see Austube incorporate Organic Response lighting control into their luminaires for distribution in Australia and New Zealand.

With 20 years experience Austube has a reputation for providing high quality optical systems, which when paired with Organic Response will deliver varying ‘Tiers of Simplicity’ for lighting control without the need for additional infrastructure or wiring.

Austube Blog Photo

(From Left: Austube EGM Edwin Sargeant, Austube NSM Patrick Benson, Organic Response VP Global Sales & Marketing Ray Pfeifer, Organic Response Australia & New Zealand BDM Robert Evans)

Ray Pfeifer, VP Global Sales & Marketing, Organic Response commented “Austube will be a great addition to our Strategic Technology Alliance, further extending the range of Organic Response enabled luminaires available to the market. We are excited to have them join as part of the smart lighting revolution.”

“We are more than delighted to have the opportunity to work with the Organic response team. It’s a perfect fit! Progressive technology such as this is much needed. Organic Response will allow us to bring even stronger solutions to our clients. I’m looking forward to working with Organic Response on many of our future projects” said Austube EGM, Edwin Sargeant.

The Organic Response Strategic Technology Alliance aims to define a new global standard for collecting and disseminating occupancy information in the built environment. Other STA members include; Eagle Lighting, ELS, Fagerhult NZ, KLIK Systems, LimeLite, Q Industries, Thorn and Zumtobel.

For more details of Austube’s custom designed organic response enabled linear lighting systems visit

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