International SEO – 7 Tips to Being Found Overseas

April 27, 2008

I’ve got a fairly large international SEO project a head of me, so I’ve been scouring the internet to learn everything I can about the best ways to appear in search engines in other countries.  Here are seven pretty basic tips to international SEO:

 Identify the language with the Meta tag: <meta name=”Language” content=”CN”>   (for [...]

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Google Content Network Is “Sensitive” to Your Gmail

April 7, 2008

Here is a direct quote from the Adwords support pages:
“Google’s Gmail service, which is part of the content network, also displays AdWords ads. Gmail ads are placed by Google computers using the same automated process that matches relevant AdWords ads to web pages and newsletters. If our automatic filters detect that the topic of the [...]

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Bounce Rate the First Step to Optimizing Word of Mouth SEM Campaigns

April 1, 2008

I recently posted on 360 Digital Influence’s group blog, How Search Engine Marketing Can Help Measure Word of Mouth.  I talked about the importance of defining and measuring goals when conducting an SEM campaign to promote Word of Mouth efforts, or the illusive request of “increased awareness.”  When there is no sale taking place on [...]

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Jason Calacanis of Mahalo.com Speaking at Search Engine Strategies

March 19, 2008

I’m currently listing to the founder of the human edited search engine, Mahalo.com, at SES NY.  He started off by saying he thinks “white hat seo” is important, and his comment 3 years ago at SES San Jose about seo being bogus was actually only referring to “black hat seo”
Mahalo currently has 400 people working from [...]

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SES Prep from Rohit Bhargava

March 18, 2008

Before attending my first marketing conference I decided to consult an industry veteran, well known social media blogger, and fellow Ogilvy PR / 360 DI colleague, Rohit Bhargava. Rohit has spoken on and moderated several Search Engine Strategies panels, so he’s definitely a qualified teacher for a novice like myself. Here are some of his [...]

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Organic Response Debut at Search Engine Strategies

March 16, 2008

I will be heading to Search Engine Engine Strategies in New York for one day this Wednesday, March 19th.  I will be representing Ogilvy’s 360 Digital Influence team, and plan to do a live blog post on the DI group blog.  I am excited to hear Jason Calacanis speak, the Founder & CEO of the [...]

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SEO Checklist for Building a Website

March 7, 2008

The summer camp I attended as a camper and counselor for many years is redesigning their website and they asked me to give them an SEO Checklist to keep their web designer on track when building the site. Here is the list of on-page optimization tips I came up with. Think I’m missing anything [...]

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RSS, SEO & The PR Microsite

February 27, 2008

Aggregating content onto a microsite via RSS is becoming an increasingly popular strategy among PR marketers in the digital space.  Government and non-profit clients have loads of informational content that, if repurposed in an user-friendly manner, can become an effective tool for communicating on the Web.  RSS allows marketers to present this information in a [...]

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The Search: John Battelle Bursts My Bubble

February 23, 2008

I’m only a few pages into The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, by John Battelle, and already my world has been turned upside down. Read the following two sentences and tell me your not just a little disappointed:
“It’s seductive to think of crawlers as [...]

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