I’m currently listing to the founder of the human edited search engine, Mahalo.com, at SES NY. He started off by saying he thinks “white hat seo” is important, and his comment 3 years ago at SES San Jose about seo being bogus was actually only referring to “black hat seo”
Mahalo currently has 400 people working from home submitting pages to the Mahalo for money per page submitted.
He’s now talking about a pretty cool service on Mahalo that allows you to submit links (descriptions, tags, etcs…) to 12 different social sharing sites all at once.
Mahalo has a rather robust social network that allows users to build friends, and discover their likes and dislikes.
“The New PageRank” Calacanis believes, is an algorithm based on human trust…This appears to be built based on the human review process.
Good Reads…social networking for books. You can import your reviews of books on Good Reads to the Mahalo search results…
Flickster…social networking for movies
One more thing…Mahalo content will be syndicated into Google search results… the future SERP is part engine & part human….
SEO people “stuck in short term think”…”more into the gaming of the system than the long term value”…”black hats are poluting the web” leads to consumers not trusting the internet…”create less pages, but make ones that are really a lot better.”