Organic Response

I found a great list of social media sites beyond the obvious ones. Check out my post about them over at the Ogilvy PR Blog. Social Networks will continue to pop up on every topic you can think of. Eventually something like Google’s OpenSocial will link them all together, and social networks will be like air.

I just returned from a 10 day vacation in Israel with my girlfriend.  While traveling I met a guy named Elazar Heim, who is a Product Manager for Sightix.  Sightix is a social search platform offered as a service for social networks that returns personalized relevant results to their users.  Google has been trying to improve the relevancy of search results via personalized search for a while now.  There is no question in my mind that this type of technology is the next step in the evolution of search.  As social networks become a ubiquitous feature of being on the internet, Sightix social search will become more practical.  Could Facebook’s implementation of this type of social search engine be the real Google Killer?  

Michael Arrington of Techcrunch has reported that Google will launch Friend Connect on Monday. Like Myspace’s Data Availability and Facebook Connect this will allow users to bring their social profiles, friend lists, and away messages with them as they visit different sites. The “walled gardens” of social networks are breaking down.  Social networks will become ubiquitous with launching your internet browser.  Who will be the first to provide the service that is most conducive to allowing this social internet to thrive? My money is on Google? What do you think?